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The marginal utility of Tate's Chocolate Chip Cookies

I absolutely LOVE Tate's Chocolate Chip Cookies. Sometimes, though, I'll absentmindedly eat way too many of them. After all, they're pretty thin! I’ve noticed that a very interesting thing happens when I do this: Bite 1: Best thing in the world, ever. Bites 2–10: Really good. Bites 11–15: Good. Bites 16–20: Meh. Bites 21+: Okay, now I’m sick. Of course, this phenomenon doesn’t only occur with cookies. This is a well-documented economic principle called Marginal Utility, and (you guessed it) it applies to money, too. Just like cookies, beyond a certain point, having more money will not lead to more security, freedom, and happiness. Fact. The academic literature on that is clear. My question is: Why do we devote so much of our time, energy, and attention to having more? Wouldn’t we maybe be better off if, instead, we focused on having enough?

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Security is a feeling… not a number

Security is a feeling… not a number Here’s a paradox: 1 - I know people who have more money than they will ever need, but are totally insecure. 2 - I know people who have almost nothing, but are totally secure. The conclusion this forces me to draw is that if security exists at all, it is a feeling… not a number. The good news is, that means we can have some control over it. The bad news is, that means it’s up to us to learn how.

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Talking about money is hard. Do it anyway.

Here’s a tough question: Is it hard for you to talk about money with your spouse or partner? It’s challenging for us to talk about money. One of the keys to talking about money: knowing that it’s going to be hard.

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Contagious magic of micro-actions

When tackling big, audacious goals, you don’t need big, audacious actions. All you need is the contagious magic of micro-actions. Because micro-actions spread.

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Getting ahead vs. having enough

Getting ahead is overrated as a goal. In fact, it might even be just plain stupid. Instead of fixating on getting ahead, what if we simply focused on having enough? Turns out, you’re allowed to do that!

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Entrepreneurship: myth vs. reality

The reality is that building a successful anything is messy and unpredictable, and success is anything but linear. You have good breaks and bad breaks. Anyone who says there isn’t luck involved is a liar. Sometimes it feels like you take ten steps backward for every step forward. You hit walls, challenges arise, people disappoint you. Things never go as planned…

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