I absolutely LOVE Tate's Chocolate Chip Cookies. Sometimes, though, I'll absentmindedly eat way too many of them. After all, they're pretty thin! I’ve noticed that a very interesting thing happens when I do this: Bite 1: Best thing in the world, ever. Bites 2–10: Really good. Bites 11–15: Good. Bites 16–20: Meh. Bites 21+: Okay, now I’m sick. Of course, this phenomenon doesn’t only occur with cookies. This is a well-documented economic principle called Marginal Utility, and (you guessed it) it applies to money, too. Just like cookies, beyond a certain point, having more money will not lead to more security, freedom, and happiness. Fact. The academic literature on that is clear. My question is: Why do we devote so much of our time, energy, and attention to having more? Wouldn’t we maybe be better off if, instead, we focused on having enough?